I am also reading the new addition of the 4 Hour Work Week. The first addition had some great tips that I unfortunately have not tried or incorporated into my life. I am going to try and incorporate some new ideas and see if they work.
In the most recent Rochester Review there is an article with this title. It caught my eye and I continued to read. I am glad I did. It has some great points. It is about John Miles ad 98` graduate from the University of Rochester. He started a company Integritive.
Simple but Key takeaways are:
Keep your commitments
Never promise more than you can deliver
Practice good will in all your dealings
Adhere to triple bottom line accounting - people, planet, and profit
Work can and should be fun
Real leadership is not in management of people, but in inspiring a purpose and giving people the playground to explore and find their best pat to completion
Find clients who fit and avoid those who don't
The purpose of anything is to find fulfillment in the moment
Have you done a marketing audit of where you spent your marketing $ in 2009 and based on that audit have you modified and updated your marketing strategy to maximize your businesses return on $ invested in marketing?
This company analyzed and adjusted. To be successful you must do this on a regular basis. There are great tools on-line to help you with building a budget and doing an audit. Some of them are more complicated than others. You do not need to make this a complicated process. If you want some assistance from me just let me know.