Have you done a marketing audit of where you spent your marketing $ in 2009 and based on that audit have you modified and updated your marketing strategy to maximize your businesses return on $ invested in marketing?
The goal of marketing should be to continue to build your companies brand, generate qualified leads, and help you build great products and services. Seth has a great list of things marketers should know.
If you don't know what you have done and have a plan to adjust you will not be as successful in 2010 as you can. Below is a chart that I cut out of an article a couple of years ago from INC. magazine.
This company analyzed and adjusted. To be successful you must do this on a regular basis. There are great tools on-line to help you with building a budget and doing an audit. Some of them are more complicated than others. You do not need to make this a complicated process. If you want some assistance from me just let me know.