Notes from Jeffrey Gitomer Sales Caffeine Issue 346:
- Every company must have loyalty as its mission, not satisfaction
- Every company must have loyalty as its imperative, not satisfaction
- The company must be loyal to its employees, product quality, and service excellence
- Loyalty must be given before it is received
- Can you answer these questions?
- List all reasons that customers call you for service
- List all barriers that you place in front of a customer connecting with you